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Encouraging enthusiasm, and celebrating YOU

 

FOR EVERYONE WHO’S BEEN TOLD…

 

To tone it down.

They’re too cheesy or embarrassing.

That they care, or are, too much.

 
 

Whether you’re enthusiastic about something in particular or you’ve just got a general spring in your step, enthusiasm is something powerful, and something we should hold on to.

We should be unabashedly, unashamedly proud of loving something with all of our heart, all of our head, or both.

Now, more than ever, it's time to show off your passion, your joie de vivre, what lights that spark inside of you (and in doing so, maybe even encourage others to do the same too.)

Welcome to The Enthusiast, a space to support you doing just that.

 
 
 

 “I swear every time I wear my “caring is cool” tshirt from @theenthusiastandco I have a fabulous day. Like wearing literal sunshine.”


— RUTH

 

Founded from my living room

Hiya! 👋🏻 I’m Ellie.

Cambridge-born, Hull-raised, and now London-living, I’m a big fan of a power suit, baklava and New York City, though the latter is in an entirely wistful, voyeuristic way, as I don’t have the nervous system to handle it. I graduated uni with a BA in philosophy, (which should in theory make asking the question “Who am I?” a little easier, as well as fun greatest hits such as “Do I exist” and “Does it even matter”), but have a lifetime of being enthusiastic.

With this in mind, I set up the Enthusiast & Co in 2017 as a way of exploring what this thing that had governed so much of my life actually was (see above).

 

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